How2Invest is an educational website focused on providing people with clear, straightforward guidance about investing their money. Founded in 2020 by experienced financial advisor James Davies, How2Invest aims to teach investors of all experience levels the basic principles and strategies and help them feel confident making their own investment decisions.
The site covers topics such as how the stock market works, different types of investing accounts, methods for picking individual stocks or funds, and ways to balance risk versus potential growth. Users can access many free articles, videos and tools on the site or sign up for premium content and services.
The goal of How2Invest is help more everyday people understand investing in a way that seems less complex or mysterious than it once did. It strives to give people the knowledge they need to feel empowered when managing their own money.
Why Investing is Important
Here are a few key reasons why investing is important:
Beat inflation – Investing helps your money grow faster than inflation. If you only keep your savings in a regular savings account, inflation can gradually decrease its purchasing power over time. Investing seeks to outpace inflation.
Save for long-term goals – Whether it’s saving for retirement, a child’s education, or a large purchase, investing allows your money to grow significantly over the long run through the power of compound returns. This makes investing essential for achieving financial goals that are decades away.
Take advantage of returns – The stock and bond markets have historically provided returns of around 7-10% annually over the long term. By investing instead of keeping all of your money in cash, you can take advantage of that growth potential to build wealth.
Don’t rely on Social Security – Social Security was never intended to be someone’s only source of retirement income. Investing provides an important supplemental stream to help cover expenses in your later years after a career’s worth of contributions.
Manage risk through diversification – Spreading investments across different asset classes, sectors, industries and investment types helps manage risk. A diversified portfolio seeks to smooth out market volatility over the long run.
Promote financial security – The investment growth achieved over decades of contributions and compound returns can provide a buffer against emergencies or help sustain a comfortable lifestyle.
How to Start Investing as a Beginner
Here are some tips for starting to invest as a beginner:
- Open a brokerage account. Look for low-cost brokers like Vanguard, Fidelity or Schwab that make investing affordable.
- Decide how much to invest regularly. Even $50-100/month can make a big difference over time. Set up automatic contributions.
- Keep it simple at first. Low-cost index funds that mirror the overall stock market like the S&P 500 are great options for beginners.
- Diversify across the major asset classes. Put some money into stock and bond funds to balance risk. Over time, shift to a 90% stocks/10% bonds allocation.
- Learn the basics of compound interest. Even small daily and monthly returns add up dramatically the longer you invest.
- Be patient and don’t try to time the market. Focus on long-term investing so you can ride out short term volatility.
- Rebalance annually. Sell high and buy low to maintain your intended asset allocation as categories rise or fall.
- Consider a robo-advisor for automatic diversification if you don’t want to pick funds yourself.
- Educate yourself through books, blogs and financial websites to stay informed.
- Only invest money you won’t need for 5+ years to avoid having to sell when prices are down.
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Types of Investments (Stocks, Bonds, Real Estate)
Stocks
Equity in a company’s ownership that can grow in value as the company grows.
Includes common stocks (ownership) and preferred stocks (asset with dividend but no voting rights).
Higher risk but also higher potential returns over long term.
Bonds
A loan made to a company or government. The borrower agrees to repay principal plus interest.
Less risky than stocks but also lower expected returns.
Bonds have maturities so your principal is returned on a set date.
Real Estate:
Purchase of property such as residential homes, commercial buildings, land.
Can generate income through rent and increase in value over time.
Risk depends on property type and location. Illiquid asset until sold.
Mutual Funds
A pooled investment in stocks, bonds or other assets professionally managed by fund managers.
Easy way to diversify your money across many holdings with a small amount.
Actively managed funds try to beat the market, index funds passively track indexes.
Savings Accounts
- Low risk place to hold cash for short term needs with minimal interest income.
- FDIC insured up to certain amounts but loses value to inflation over longer term.
- CDs: Certificates of Deposit – Offer higher interest than savings but money is locked up until CD maturity date.
Tips for Successful Investing
Have a plan and stick to it. Decide your goals, time horizon, risk tolerance and strategy before investing. Revisit periodically but avoid chasing trends.
- Diversify your portfolio across different asset classes, sectors, regions and investment styles. Don’t put all your eggs in one basket.
- Invest for the long run. The stock market tends to rise over periods of 10+ years, so stay invested through ups and downs.
- Be disciplined. Contribute regularly through automatic investments to take advantage of dollar cost averaging.
- Keep fees and taxes low. Choose broad market index funds and ETFs over actively managed options whenever possible.
- Rebalance annually. Sell high and buy low to maintain your target asset allocation and lock in gains.
- Control your emotions. Don’t panic and sell after a dip, or feel overconfident and make risky bets when the market is rising.
- Pay attention but don’t obsess. Review your portfolio periodically but don’t constantly check performance or try to time the market.
- Consider professional help for specialized needs. Use robo-advisors or seek a fee-only financial planner when appropriate.
- Maintain the right perspective. Investing is a lifelong marathon, not a sprint. Stay focused on your goals.
Mistakes to Avoid When Investing
- Not having a plan – Jumping into investments without understanding your goals, risk tolerance, and strategy is asking for trouble.
- Chasing returns – Trying to pick “winning” investments after the fact usually backfires. Have a disciplined approach.
- Timing the market – It’s almost impossible to predict market tops and bottoms consistently. Time in the market beats timing.
- Over-trading – Moving in and out of positions frequently just increases costs with no clear benefit. Long-term investing is best.
- Lacking diversification – Relying too much on one or two holdings leaves you highly exposed to company/sector-specific risk.
- Focusing on taxes over returns – While taxes matter, don’t let tax considerations override sound investment decisions that maximize long-run returns.
- Holding losing investments too long – Better to cut losses short on big losers and let winners run longer versus hanging onto bad bets.
- Pulling out during volatility – Emotions can sabotage plans. Stay invested through downturns rather than panic selling at lows.
- Taking on too much risk – Investments should match goals, timeline and tolerance. Don’t gamble savings for quick wins.
- Procrastinating – Delaying starting to save and invest means missing out on years of powerful compounding returns.
- Not reviewing/rebalancing periodically – Markets change, as do your needs. Periodic reviews help ensure your portfolio aligns with your objectives.
Conclusion
In conclusion, successfully putting money to work in the market over long periods of time takes knowledge, strategy, and discipline. While investing inevitably comes with risks, following tried-and-true principles like maintaining a diversified, low-cost portfolio aligned with one’s tolerance for risk and time horizon can significantly increase the chances of achieving financial goals.
Staying committed to a sound plan and avoiding common pitfalls like market timing, over-trading, and reacting emotionally to fluctuations are also important. However, those who make the conscious decision to educate themselves on investing basics and then consistently apply what they’ve learned over decades stand to maximize their returns while also growing more financially secure. Through the power of compounding gains, a regular investment regimen can make a big difference. Being a lifelong student of the market further enhances results.
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